Rocketmiles
Rocketmiles is a startup that lets travelers earn frequent flier miles in major airline programs when booking hotel stays through its site..
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Rocketmiles operates as a consumer-facing online travel agency, enabling travelers to earn loyalty rewards on hotel bookings. The company was established in 2012 by Jay Hoffmann, Bjorn Larsen, and Kris Helenek, all of whom brought significant experience from the intersection of the loyalty and travel industries. Their collective background includes roles at United Airlines' MileagePlus program, Orbitz, and other loyalty-focused ventures, providing a foundation for a platform that caters to reward-conscious consumers. The business model is centered on partnerships with a wide array of loyalty programs, exceeding 60 partners, including major airlines like American Airlines and Southwest Airlines, as well as retail giants such as Amazon.
The platform's primary function is to serve as an intermediary where customers can book accommodations and, in return, accumulate points, miles, or gift cards for their preferred loyalty programs. This value proposition targets frequent travelers and savvy consumers who seek to maximize the returns on their spending. Revenue is generated through commissions on hotel bookings, a portion of which is then used to purchase the loyalty points from their partners and award them to the end-user. This structure creates a symbiotic relationship, driving bookings for hotels, enhancing customer engagement for loyalty programs, and providing tangible benefits to the traveler.
In 2015, the company reached a significant milestone when it was acquired by The Priceline Group, now known as Booking Holdings, for a reported $20 million. This acquisition integrated Rocketmiles into a global travel powerhouse, providing substantial resources and a broader market reach. It now operates under Rocket Travel, Inc., which is an affiliate of Agoda, another Booking Holdings company. The core service allows users to search for hotels, compare options, and see the exact number of miles or points they will earn for a specific booking, offering a transparent way to accelerate their rewards accumulation compared to traditional booking channels.
Keywords: loyalty rewards, hotel booking, travel loyalty, mileage programs, online travel agency, frequent flyer, customer loyalty, rewards platform, affiliate marketing, travel ecommerce