Rock My World Media
Smart Media That Motivates.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Convertible | ||
| Total Funding | 000k | ||
| USD | 2017 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Rock My World Media, Inc. operates at the intersection of music, fitness, and technology, leveraging data to enhance exercise experiences. The company was founded in 2013 by Adam Riggs-Zeigen and Colby Walsworth. Riggs-Zeigen, a former touring DJ and software developer, brought his passions for music and technology, along with over six years of experience in business development and product management at Qualcomm, to the venture. This background informed the company's core mission to help people live healthier, more active lives.
The company's flagship product is RockMyRun, a mobile fitness app launched in 2011 that provides users with professionally curated DJ mixes designed to improve motivation and performance during exercise. A key feature of the app is its ability to dynamically adjust the music's tempo in real-time based on the user's steps per minute, heart rate, or a preset cadence. The service operates on a freemium model, offering standard membership for free and a premium "Rockstar" subscription for access to additional features and uninterrupted listening. The app features mixes from notable DJs like David Guetta and Steve Aoki.
Expanding beyond individual fitness enthusiasts, Rock My World Media offers white-labeled, branded versions of its music products and SDK integrations for other health and fitness platforms. The company has also entered the business-to-business market with Rock My Retail, a service that provides commercially licensed, DJ-crafted music mixes for environments like retail stores, restaurants, and coffee shops, ensuring a seamless audio experience without the gaps or explicit lyrics found in personal streaming playlists. The firm's strategy focuses on the key metrics of customer acquisition cost and lifetime value to drive growth. Initial funding for the company came from personal savings, followed by angel investments and over $2 million from institutional investors including Skullcandy and Plug and Play.
Keywords: music technology, fitness app, DJ mixes, workout music, B2B audio, commercial music, mobile application, exercise motivation, adaptive music, SDK integration