Robyn
Custom digital products for femtech and healthcare.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
N/A | - | ||
| Total Funding | 000k | ||
Robyn builds bespoke digital products and marketing solutions for companies in the femtech, pharmaceutical, and healthcare sectors. The company's services aim to help clients acquire new customers, increase market share, and improve efficiency through technology. This includes strategy, creative marketing, and product development to enhance user experience and engagement. A key feature of Robyn's offering is its network of hundreds of parental wellness specialists, whose expertise informs the solutions provided.
The company's history is rooted in a community-driven platform that connected individuals with resources and specialists for the journey to parenthood, covering fertility, pregnancy, and postpartum stages. Founded in 2018 by Allison (Alli) Kasirer, Robyn was inspired by her own fertility journey and a desire to destigmatize the conversation around it. Before founding Robyn, Kasirer was a Vice President at J.P. Morgan's Corporate & Investment Bank for seven years, having graduated from the University of Pennsylvania with a degree in Engineering. She started sharing her experiences on social media, which grew into a community and eventually the technology platform. The company, formerly known as Fertile Girl, has since evolved, raising $1.32 million in seed funding and receiving investment from partners like Ferring Pharmaceuticals. In 2022, Ferring entered into a two-year investment agreement that included an option to acquire Robyn. The business model has shifted from primarily a B2C platform for finding and booking parental wellness specialists to a B2B model focused on building custom tech solutions for other companies.
One of Robyn's products is Parentbirth™, a text-based platform connecting parents with virtual doulas for round-the-clock guidance. This service includes access to a library of expert-vetted resources on topics like birth plans and postpartum mental health.
Keywords: femtech solutions, healthcare digital products, pharmaceutical marketing, parental wellness, patient engagement technology, customer acquisition healthcare, Allison Kasirer, Ferring Pharmaceuticals, Parentbirth, fertility support, maternal wellness, digital health B2B, reproductive health technology, virtual doula platform, postpartum support, healthcare marketing strategy