Robinbrick

RobinBrick operates as an analytics solution provider for the retail industry, aiming to merge the analytical capabilities of e-commerce with physical stores. The company was established in Barcelona on January 2, 2018, following an incubation period that began in late 2017 within the Mobile World Capital's "The Collider" program, a tech transfer initiative. It was co-founded by Hernán Camps Tascón, who serves as the CEO. Before founding RobinBrick, Camps co-founded and ran an interior design company in Germany for 12 years, an experience that fueled his interest in the scalability of digital business models.

The firm's core business revolves around a proprietary artificial intelligence platform designed to analyze consumer behavior within brick-and-mortar retail spaces. By using discreet sensors and machine learning algorithms, the system maps customer interactions, including movement patterns, time spent in certain areas, and reactions to products, without collecting personal identification data. This technology provides retailers with real-time insights through heat maps and traffic flow analysis, enabling them to optimize store layouts and measure the effectiveness of marketing campaigns. The company's methodology, termed "4C," involves collecting data from various internal and external sources, connecting it through AI-powered analysis, communicating insights to staff, and converting those insights into actionable strategies. This approach is designed to transform the retail organization into a more agile system where all employees, from designers to store staff, work collaboratively.

RobinBrick's business model targets retailers of all sizes, from boutiques to large chains, across sectors like fashion, technology, and home goods. Revenue is generated through a software-as-a-service (SaaS) model. A key offering is a "virtual shopping" feature, which connects online customers with in-store product experts via voice, chat, or video, aiming to humanize the e-commerce experience and increase conversion rates. This "phygital" sales channel combines the benefits of physical and digital retail, addressing consumer hesitation in purchasing complex products online. The company has received backing from institutional investors, including Lanzadera and Huge Thing.

Keywords: retail analytics, in-store analytics, consumer behavior analysis, brick-and-mortar retail, phygital, customer journey mapping, retail AI, shopper insights, store optimization, virtual shopping, e-commerce humanization, data-driven retail, smart stores, omnichannel retail, sales conversion, customer experience, retail technology, Hernán Camps Tascón, The Collider, Mobile World Capital