Robin8

Robin8 operates as an influencer marketing platform, leveraging artificial intelligence and big data to connect brands with suitable online personalities. The company was founded in 2015 by Miranda Tan, who brought her extensive public relations and marketing experience to the venture. Her background includes founding and running a successful PR agency, which provided deep insights into the evolving landscape of brand promotion and the growing importance of digital influencers. Hassan Miah is also credited as a founder, contributing his technological expertise to build the platform's core functionalities.

The firm's business model centers on providing a search engine and marketplace where brands can identify and collaborate with influencers. By analyzing vast amounts of public social media data, Robin8 creates detailed profiles of influencers, ranking them based on engagement, reach, and audience demographics. This data-driven approach aims to automate and optimize the matching process between companies and content creators. Revenue is generated by offering these analytics, search, and matching services to brands and agencies seeking to execute influencer marketing campaigns.

Robin8's primary offering is its platform that allows clients to search a database of over 30 million influencer profiles. The system uses proprietary algorithms to score and rank individuals, providing a predictive analysis of their potential impact for a specific campaign. A key technological component is the integration of blockchain through its Profile Management EcoSystem (PMES). This system is designed to give users, including influencers, more control over their data, allowing them to manage and monetize their online profiles securely. For brands, this translates into more verified and transparent data on influencer performance.

Keywords: influencer marketing, AI, big data, blockchain, profile management, digital advertising, content creators, social media analytics, brand promotion, marketing technology