Ritter Insurance Marketing

Ritter Insurance Marketing operates as a national Field Marketing Organization (FMO), providing extensive back-office support and technology solutions to independent insurance agents specializing in the senior health and life insurance market. The company's genesis dates back to 1994, founded by Cal Ritter. His son, Craig Ritter, joined him in 1997 when the company was known as URL Senior Care Division. Following his father's footsteps after graduating from Penn State with a degree in finance, Craig Ritter purchased the company from URL in 2005, rebranding it as Ritter Insurance Marketing. Under his leadership as CEO, the firm has grown significantly and, in May 2022, partnered with Integrity Marketing Group, with Craig Ritter becoming a Managing Partner at Integrity.

The firm's business model is centered on empowering independent agents by providing the necessary tools, resources, and support to succeed. Instead of focusing heavily on recruiting new agents, Ritter prioritizes supporting its existing network of more than 15,000 agents across all 50 states. Revenue is generated through commissions from the insurance products sold by agents in their network. Ritter does not determine the commission rates, as those are set by the individual insurance carriers. The company facilitates relationships between agents and over 120 insurance carriers, enabling agents to offer a wide array of products. These products include Medicare Advantage, Medicare Supplements, Medicare Part D, life insurance, annuities, final expense, long-term care, and various ancillary health products like dental, vision, and hearing coverage.

Ritter provides its registered agents with a suite of proprietary digital tools at no charge. The core of this offering is the Ritter Platform, a comprehensive agent dashboard for managing contracting, viewing commissions, and accessing other business-critical functions. A key feature within this platform is the Medicare Quote Engine (MQE), which allows agents to compare various Medicare plans for their clients based on location, age, and plan type. The company also offers online contracting tools to streamline the process of getting ready to sell, lead generation programs, and marketing support. To further support agent development, Ritter provides a wealth of educational resources, including webinars, guides, and events, many of which offer continuing education credits.

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