Rise Science

Rise Science, founded in 2014 by Jeff Kahn and Leon Sasson, operates in the digital health and wellness market with a focus on sleep improvement. The company originated from their sleep research at Northwestern University, where they developed a program to help elite college athletes optimize their performance through better sleep. This early work laid the foundation for the company's consumer-facing application.

The core of Rise Science's offering is the RISE app, a subscription-based service designed to help individuals manage their sleep debt and align their daily activities with their circadian rhythm. The app calculates a user's 'sleep debt,' which is the amount of sleep owed over the past 14 days, by comparing the sleep they get with the amount their body needs. It does not require a wearable device, instead pulling sleep duration data from a user's phone or allowing manual input. One of its primary features is the 'Energy Schedule,' which visualizes the user's daily energy peaks and dips based on their internal body clock, offering guidance on the best times to perform certain activities, such as when to stop consuming caffeine or the ideal time to wind down for bed.

The business model is direct-to-consumer, generating revenue through paid subscriptions to the app. The target market consists of individuals seeking to improve their energy levels, productivity, and overall well-being by understanding and improving their sleep habits. The company has secured funding from various investors, including notable figures like former U.S. basketball player Bradley Beal and venture capital firms such as Goodwater Capital and True Ventures, to support its growth and product development.

Keywords: sleep tracking, circadian rhythm, sleep debt, wellness app, mobile health, subscription service, personal energy, performance optimization, digital health, sleep science