rediem

Rediem operates as a purpose-driven loyalty and customer engagement software company, offering a platform for brands to move beyond purely transactional rewards. Founded in 2023 by CEO Regan Plekenpol, a Harvard graduate, and former consultant Sarah Ganzenmuller, the New York-based firm aims to redefine brand-customer relationships. Plekenpol and Ganzenmuller established the company to empower brands, particularly those with a strong sense of purpose, to mobilize their communities around shared values.

The company's core offering is a customizable, AI-powered Software-as-a-Service (SaaS) platform that enables brands to reward customers for a variety of engagements beyond simple purchases. It serves an array of clients, including purpose-driven and omnichannel marketers, with household names like Sun Bum and Tru Earth among its early adopters. The business model centers on providing this loyalty software to brands, which allows them to build deeper connections and foster genuine community. Revenue is generated through this B2B software offering.

Rediem's platform distinguishes itself by allowing brands to create custom, experiential challenges and reward actions that align with their core values. For instance, an athletic apparel brand could incentivize participation in a 5K fitness challenge, or a beauty brand could reward customers for signing a petition advocating for ingredient transparency. The platform moves beyond generic points systems to showcase the social and environmental impact customers achieve through their engagement. It features deep integrations with marketing tools like Klaviyo to ensure a unified customer experience, and allows for the design of loyalty pages that seamlessly match a brand's aesthetic. By facilitating these meaningful interactions, brands using Rediem have reported a threefold increase in customer lifetime value and up to a 70% lift in average order value.

In December 2024, the company announced a significant milestone, securing $1.2 million in a pre-seed funding round. The round was led by Ivy Ventures, with participation from Entrepreneurs Roundtable Accelerator and other e-commerce investors, to support onboarding a waitlist of over 500 companies.

Keywords: customer engagement platform, loyalty software, brand community, purpose-driven rewards, experiential loyalty, value-based engagement, Shopify loyalty, customer retention, omnichannel loyalty, SaaS, Regan Plekenpol, Sarah Ganzenmuller, rewards platform, community mobilization, customer lifetime value, impact rewards, brand advocacy, user-generated content rewards, personalized loyalty, mission-driven brands