Rigi
A platform for creators, influencers and celebrities to grow, manage and monetize their community.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor investor investor investor investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | $12.3m | Early VC | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 278 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Rigi, operating under the legal name Azalp Technologies Private Limited, was founded in October 2021 by Swapnil Saurav and Ananya Singhal, alumni of BITS Pilani. The founders previously established the real-money gaming platform HalaPlay, which was later acquired, and their experience working with influencers on that platform inspired the creation of Rigi. They identified a need for service-based content creators to better manage and monetize their communities.
Headquartered in Bengaluru, India, Rigi provides a platform for creators, influencers, and celebrities to monetize their audience. The company's business model is centered on empowering what it calls 'creatorpreneurs' by providing a suite of tools to manage, grow, and generate revenue from their online communities. Rigi is platform-agnostic, allowing creators to monetize their followings on various channels, including WhatsApp, Telegram, and Instagram. The platform's features enable the sale of online courses, hosting of paid webinars, management of paid subscription groups with automated reminders, and the creation of pay-to-view content. Rigi also offers the ability to launch a white-label, branded app, giving creators a customized and direct engagement channel with their followers.
The company targets a wide range of content creators across various fields such as personal finance, fitness, gaming, and education. Revenue is generated by providing these monetization tools and services to creators. Since its inception, Rigi has secured approximately $25 million in funding over multiple rounds. Its first funding round was in August 2021, and it has since attracted investments from notable firms like Elevation Capital, Accel, Peak XV Partners, and Stellaris Venture Partners. The investor pool also includes angel investors such as CRED founder Kunal Shah and former Indian cricket captain Mahendra Singh Dhoni.
Keywords: creator economy, community monetization, influencer tools, content creator platform, digital entrepreneurship, paid communities, online courses, webinar platform, subscription management, creator monetization, Rigi.club, Swapnil Saurav, Ananya Singhal, white-label app, audience engagement, social media monetization, Bengaluru startup, creator tools, digital content, fan engagement