Rifa Ai

Rifa AI is a conversational AI company that develops human-like voice AI solutions for enterprises, particularly in highly regulated industries such as insurance, healthcare, and financial services. Founded in 2023 by IIT Bombay alumni Sameer Fulzele and Shubham Khoker, the startup aims to automate customer interactions and replace traditional call centers with a more intelligent, efficient framework. The founders, with prior experience at companies like Bain & Co. and in early-stage startups, established Rifa AI to address the complexities of voice automation where compliance is critical.

The company's platform deploys AI Voice Agents that integrate with an enterprise's existing systems without requiring extensive coding or API development. These agents are designed to handle complex, real-time voice conversations by combining advanced AI models, structured decision trees, and policy-based workflows. This ensures operations remain compliant with regulations like HIPAA and TCPA. Rifa AI's services are aimed at automating tasks such as debt collection, claims processing, patient data validation, payment reminders, and underwriting. The business model focuses on reducing operational costs and improving efficiency for their clients. The company claims its technology can reduce the volume of calls handled by human agents by up to 70% and resolve up to 60% of queries end-to-end.

In August 2025, Rifa AI announced it had raised $1.1 million in a pre-seed funding round led by Seaborne Capital, with participation from NASSCOM and FalconX. This capital is intended to fund the company's expansion into North America and further develop its compliant voice solutions. The company has processed over 3 million minutes of customer interactions for its U.S.-based clients, which include health insurers, underwriters, and debt collection agencies.

Keywords: conversational AI, voice automation, regulated industries, enterprise AI, call center automation, AI voice agents, regulatory compliance, HIPAA compliance, financial services automation, insurance technology, healthcare automation, debt collection AI, customer interaction, workflow automation, Sameer Fulzele, Shubham Khoker, Seaborne Capital, back office automation, business process automation, autonomous agents