Reyun Data
Reyun Data is aThird-party mobile data analysis service provider.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 Valuation: €0.0 | round | |
$231m Valuation: $231m | Acquisition | ||
| Total Funding | 000k | ||
Established in 2013, Reyun Data is a Beijing-based company providing a cloud-based data analytics platform tailored for mobile applications and games. The firm was acquired by Mobvista on April 28, 2021, for $232 million. Reyun has successfully raised $36.8 million in funding across four rounds, with its latest Series C funding round held on October 21, 2020. Notable investors include Orient Securities, Fosun, and Tianjin TEDA Technology Investment.
The company's core business revolves around offering data monitoring and analysis services to developers and enterprises, helping them evaluate mobile advertising channels effectively. Its client base includes companies in the mobile gaming, social, finance, e-commerce, education, and lifestyle services sectors. Revenue is generated by providing these specialized data analysis and marketing services. The company's product suite includes TrackingIO, an ad performance monitoring platform; Confucius, a user behavior analysis tool; and GameAnalysis, a platform for analyzing game operations.
These tools provide solutions for tracking key metrics in various industries. For the gaming sector, it supports the analysis of in-game payments, retention, ARPU, LTV, and ROI. In e-commerce, it enables user journey tracking through metrics like order numbers and payment rates. The platform also offers solutions for financial services, education, and other app-based businesses by analyzing user attributes and behavior to facilitate targeted advertising. Reyun's services help clients with their marketing strategies, particularly for those looking to expand into international markets. Keywords: mobile data analysis, ad performance monitoring, user behavior analysis, game analytics, app analytics, data-driven marketing, mobile advertising, marketing analytics, TrackingIO, Beijing tech, mobile game monetization, e-commerce analytics, financial app analytics, ed-tech data, user acquisition, customer lifetime value, ROI tracking, ad campaign optimization, mobile app intelligence, data service provider