Reyhut Automation

Reyhut Automation is a venture-capital-backed technology company from Malaysia that specializes in providing automation solutions for the hospitality industry, including hotels, homestays, and short-term rentals. The company spun off its technology in 2023 after its team began as hoteliers in 2019.

The leadership team, which includes CEO Badzlan Bakar, CTO Haneen Al Rikabi, and COO Syaiful Azam Saari, has a combined 35 years of experience in technology and hospitality at companies like Microsoft and Le Meridien. Reyhut Automation aims to address challenges in the hospitality sector such as the tight labor market and high modernization costs by offering solutions that streamline operations.

The company's business model is B2B SaaS, providing a suite of tools designed to enhance operational efficiency and guest experiences. Core products include guest-facing solutions like QR-driven self-check-in kiosks and operator-facing solutions like a hotel management system. This system features a centralized calendar with OTA sync, automated WhatsApp communications, passcode management with smart lock integration, and housekeeping automation. Reyhut also offers an AI-powered in-app chatbot to act as a virtual assistant for property managers and staff. By automating tasks, Reyhut aims to reduce labor costs by over 90% and enhance profit margins for operators from 8% to over 20%.

Keywords: hospitality automation, hotel management system, self check-in solutions, smart lock integration, guest experience, accommodation management, QR code check-in, passcode automation, OTA synchronization, property management system, B2B SaaS, hospitality technology, housekeeping automation, vacation rental software, automated guest communication, direct booking website, channel manager, AI chatbot concierge, revenue management, operational efficiency