Rewire Fitness

Rewire Fitness operates as a human performance company, providing solutions grounded in evidence to monitor athlete readiness, foster mental resilience, and enhance mind-body recovery. The company was co-founded in 2018 by Sun Sachs, who serves as the CEO, alongside Cody Rotwein (CTO), Rizala Carrington, and Ed Gibbins. Sachs, a lifelong endurance athlete and a 25-year veteran in software development, was inspired to create Rewire after recognizing the gap between the known importance of the mental aspect in sports and the lack of accessible tools for the average athlete. His background includes a tenure as Vice President of Product at AOL and Senior Vice President of Digital Products for Townsquare Media, positions that honed his expertise in developing digital platforms.

The company's core offering is a mobile application that functions on a subscription basis, with both monthly and annual options available. This platform integrates protocols reportedly used by entities like the Navy SEALs and NASA, focusing on neuroscience to assist athletes in achieving their potential. The business generates revenue through these app subscriptions and the sale of complementary hardware, such as patent-pending neuro training devices and Bluetooth-enabled straps designed to be used during workouts. A pre-seed funding round in 2021, notably led by Under Armour, former NBA player Kyle Korver, and venture studio 25madison, provided capital to launch the mobile platform and further develop its hardware solutions.

The Rewire Fitness app is built on three pillars: Diagnose, Recover, and Train. The "Diagnose" feature provides a daily, holistic readiness score by assessing physical, cognitive, and emotional metrics sourced from user input and integrated third-party wearables and apps like Garmin, Strava, Oura, and WHOOP. Based on this assessment, the "Recover" function offers a personalized recommendation engine for mind-body recovery, utilizing techniques such as guided breathing, binaural beats, and visualization. The "Train" component employs a system of audio- and visual-based brain training, referred to as Neuro-Training, which can be done before, during, or after physical activity to build cognitive resilience and combat mental fatigue. The platform targets a market of 'committed athletes,' which extends beyond professionals to include anyone serious about their performance, including corporate executives and military personnel.

Keywords: mental fitness, athletic performance, readiness tracking, mental resilience, mind-body recovery, neuroscience, athlete training, neuro-training, cognitive performance, sports technology, brain endurance training, Sun Sachs, Under Armour, athlete wellness, performance optimization, readiness score, recovery protocols, sports psychology, wearable integration, subscription fitness app, human performance