REWE Digital

REWE Digital functions as the central technological driver for the REWE Group, one of Germany's leading trade and tourism corporations. Established to spearhead the digital transformation of the grocery retail business, the entity operates from its headquarters in Cologne. Its primary mission is to develop and implement all forward-facing, strategic, and cross-divisional digital projects for the REWE Group. This involves creating a seamless and modern shopping experience for customers, whether they are in a physical store or shopping online.

The organization is responsible for the REWE delivery service, the REWE pick-up service, and the REWE app, which includes the REWE partner marketplace. Essentially, REWE Digital underpins the entire omnichannel architecture for REWE's food retail segment in Germany and Austria. This includes the development and operation of the REWE online shop, a platform that has been a cornerstone of its digital strategy since 2011. The business model is intrinsically linked to the parent company's retail operations; it doesn't sell its services to external clients but rather enhances the value and reach of the REWE Group's core business. Its revenue is generated through the sales facilitated by the digital platforms it creates and maintains.

The core of its product offering is the comprehensive e-commerce platform that allows customers to order groceries for home delivery or in-store pickup. The platform is designed for user convenience, featuring personalized offers and a wide assortment of products. Beyond the customer-facing website and app, REWE Digital manages the complex logistical and IT infrastructure required to support a large-scale online grocery operation. This includes everything from warehouse management systems to payment processing and customer service solutions. By leveraging agile working methods and interdisciplinary teams, the company fosters a culture of continuous development to adapt to the fast-paced digital retail market.

Keywords: food retail technology, e-commerce platform, omnichannel retail, grocery delivery, digital transformation, retail logistics, agile development, customer experience, online marketplace, corporate IT