Revolution Credit

Based in Irvine, California, RevolutionCredit operates as a behavioral data and analytics platform focused on transforming the credit decisioning process. The company was established in 2012 by Zaydoon Munir, a seasoned professional from Experian and the broader credit and financial services industry. Munir's background as the first-ever global chief data officer at Experian fueled his passion for developing data-driven solutions to enhance financial inclusion, which directly led to the creation of RevolutionCredit. The firm is supported by a notable group of investors, including the former CEO of FICO, along with the founders of FreeCreditReport.com, LowerMyBills.com, and PriceGrabber.com.

RevolutionCredit provides creditors with predictive signals generated directly from consumer borrowers at the point of a transaction. The platform utilizes bite-sized, gamified Personal Financial Management interactions (PFMi) to gather unique behavioral economic data. This data allows financial institutions to identify more creditworthy customers, particularly those who might perform better than their traditional credit score suggests. By incorporating this behavioral data, lenders can increase approval rates, mitigate risk, and cultivate brand loyalty. For consumers, especially those with limited credit histories, the platform offers an alternative path to qualify for credit products and terms that would otherwise be inaccessible based on their credit scores alone. The service functions somewhat like a "Traffic School for Credit," enabling consumers to demonstrate and improve their financial capabilities through short, engaging financial literacy videos. The company rebranded to Scorenomics to better reflect its focus on applying behavioral analytics for financial services.

The business serves financial institutions and lenders by providing an interactive platform that enhances their credit assessment capabilities. Revenue is generated through this B2B model, offering products such as "BeyondMyScore" for safer consumer approvals and "BackOnTrack" for behavioral collections. This approach targets the demand from financial institutions for more personalized, analytics-driven solutions. As of late 2017, the company had raised a total of $9.7 million in funding. Keywords: behavioral analytics, credit decisioning, financial technology, alternative credit scoring, consumer finance, credit risk, data analytics, financial inclusion, personal financial management, lending technology, Zaydoon Munir, Scorenomics, behavioral economic data, credit assessment, point of transaction data, gamified financial education, consumer lending, credit scoring model, risk management, fintech solutions