Reverse Supply

Reverse Supply operates as a Recommerce-as-a-Service provider, enabling fashion brands and marketplaces to integrate the resale of their own products directly into their existing sales channels. Founded in Berlin in 2021 by high school friends Janis Künkler and Max Große Lutermann, who later partnered with software engineer Konrad Hosemann as CTO, the company was established to address a gap in the market where brands had little control over the burgeoning second-hand trade of their goods. The founders identified that the operational and technical complexities of recommerce were a significant barrier for brands wanting to enter the circular economy.

The company's business model is centered on a white-label, software-as-a-service (SaaS) platform that provides brands with a comprehensive solution for managing the entire resale process. This includes everything from software integration for a branded trade-in portal and online secondhand shop to handling all back-office and operational logistics. Reverse Supply manages quality control, using an AI-driven grading system for pricing, as well as product refurbishment, data creation, and fulfillment from its own logistics center in Berlin. This allows client brands, such as Armedangels, Bergzeit, and Decathlon, to offer used products alongside new items, creating a new revenue stream and enhancing customer loyalty without the heavy operational lift. By taking control of the resale process, brands can also monitor the quality and longevity of their products and engage with new customer demographics like Gen Z.

In March 2022, Reverse Supply announced a seed funding round of €5 million, led by Capnamic and supported by investors including The Dutch Founders Fund and business angels from companies like Outfittery and rebuy. This capital was aimed at accelerating growth, expanding the team, and further developing the platform. The company's strategic importance grew, especially in light of evolving EU regulations concerning producer responsibility and the right to repair. This positioned Reverse Supply as a key partner for brands needing to adapt to new sustainability requirements. In April 2025, the company was acquired by Trove, a US-based leader in branded resale, to expand Trove's operations into Europe. As part of the acquisition, the entire Reverse Supply team joined Trove, with founders Janis Künkler and Max Große Lutermann taking the lead at Trove's new European headquarters in Berlin.

Keywords: Recommerce-as-a-Service, circular retail, resale platform, white-label recommerce, fashion resale, reverse logistics, sustainable fashion, circular economy, brand-owned resale, second-hand market, trade-in solutions, product lifecycle management, recommerce software, apparel resale, returns management, e-commerce sustainability, used goods marketplace, AI grading system, refurbished apparel, fashion tech