reverb

reverb

Online marketplace for buying, selling, and learning about music gear.

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Reverb.com operates as a specialized online marketplace for new, used, and vintage musical equipment. The company was established in 2013 by David Kalt, whose background as a former recording engineer and tech entrepreneur provided a unique foundation for the venture. Kalt's journey into creating Reverb began after he acquired the Chicago Music Exchange, a well-known vintage guitar store. His frustration with the cumbersome and expensive nature of existing online platforms for buying and selling instruments served as the primary catalyst for developing a more musician-focused community and marketplace.

The platform serves a diverse clientele, ranging from individual musicians and collectors to brick-and-mortar retailers and high-profile artists. It functions on a peer-to-peer business model, connecting buyers and sellers globally. Revenue is generated primarily through a 5% commission on the total sale amount, including shipping, which is charged to the seller. In addition to the selling fee, there is a payment processing fee applied to each transaction. This model was designed to be more affordable than competitors like eBay, fostering a larger and more active community. Listings on the platform are free to create.

Reverb's marketplace facilitates the buying and selling of a wide array of musical gear, including guitars, synthesizers, drums, pro audio equipment, and even music-making software. To enhance the user experience, the company provides tools and content such as a price guide with real-time transactional data, demo videos, and how-to articles. The platform also offers mobile apps for both iPhone and Android devices. A significant milestone in the company's history was its acquisition by Etsy in 2019 for $275 million, though it continued to operate as a standalone business. In April 2025, it was announced that Reverb was acquired from Etsy by Creator Partners and Servco, returning it to independent ownership.

Keywords: musical instruments, online marketplace, used gear, vintage guitars, pro audio, e-commerce, peer-to-peer, music equipment, David Kalt, Chicago Music Exchange

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