Retter

Retter.io operates as a specialized platform-as-a-service (PaaS) provider, offering a serverless development framework designed to streamline cloud-native application development for enterprises. Founded in 2014 as a software company and pivoting to a product-focused model in 2021, the Istanbul-based firm targets the global shortage of software developers by simplifying complex cloud infrastructure. The company's core offering is the Rio framework, which functions as an abstraction layer or a "cloud operating system" on top of Amazon Web Services (AWS). This allows development teams to build and deploy scalable applications up to 10 times faster without needing to manage the underlying infrastructure, thereby reducing DevOps and maintenance overhead.

The business primarily serves large enterprises in the retail, e-commerce, quick commerce, and media sectors across Turkey and the MENA region. Its client roster includes prominent brands like Starbucks, Lululemon Turkey, and Spinneys Abu Dhabi. Retter's business model is centered on its serverless architecture, which can significantly lower cloud-related expenditures for its clients by up to 70%. Revenue is generated through a pay-as-you-go model, minimizing upfront investment in both infrastructure and personnel for its customers. In addition to its core framework, Retter provides ready-to-deploy solutions for direct-to-consumer (D2C) commerce, loyalty programs, and digital wallets.

The company's platform is engineered to handle high-volume requests and offers SDKs for iOS, Android, Web, and React Native, facilitating broad adoption. It simplifies backend development by reintroducing an object-oriented paradigm to serverless computing, where data and functions are unified, allowing developers to write classes instead of stateless functions. In March 2024, Retter secured $1.5 million in a Later Stage VC funding round led by Boğaziçi Ventures and Inveo Ventures to support its growth and international expansion. As an AWS Advanced Partner, the company has established itself as a key player in the serverless platform space.

Keywords: serverless framework, cloud application development, AWS abstraction layer, PaaS, enterprise software, backend as a service, cloud cost reduction, developer productivity tools, application development platform, Rio framework, cloud operating system, retail technology, e-commerce solutions, quick commerce, MENA tech, Istanbul startup, Boğaziçi Ventures, Inveo Ventures, serverless architecture, cloud-native development