Retargetly

Retargetly, established in 2014, operates as a data and technology company with a strong focus on the Latin American market. The company was founded by Daniel Czaplinski, who serves as CEO, and Federico Nieves, the CTO, along with former executive Paula Ambrogi. Czaplinski's background as an analyst in business consulting and marketing led him to recognize an opportunity to create more intelligent marketing solutions by leveraging talent within Latin America, which prompted the founding of the company.

The firm specializes in providing first-party data management, enrichment, and activation for its clients, which include marketers and publishers. Its core business involves enabling customers to combine their own first-party data with partner data to facilitate custom audience targeting and measure performance across various digital channels. Retargetly serves over 250 clients across diverse sectors such as automotive, CPG, financial services, and retail. The business model centers on helping clients monetize their media and data assets, essentially turning their data into a new revenue stream. This is achieved through offerings like a Data Marketplace, an Audience Network for publishers, and Audience Extension services.

A key technological asset for the company is its proprietary identity graph, IDx, which was launched in 2020. This cookieless solution allows brands to reach users across different browsers and devices, creating more accurate and personalized individual profiles without depending on third-party cookies. The platform processes a high volume of data points monthly to generate actionable analytics that drive business outcomes. In November 2022, Retargetly was acquired by Epsilon, a global advertising and marketing technology company under Publicis Groupe. Following the acquisition, Retargetly became the Latin American arm of Epsilon, continuing to operate under its own name and leadership while integrating its IDx technology with Epsilon's CORE ID to enhance its identity resolution capabilities globally.

Keywords: data management platform, first-party data, audience targeting, data monetization, adtech, Latin America, data enrichment, identity graph, cookieless advertising, digital marketing, media monetization, audience insights, customer data platform, personalized advertising, data activation, cross-device targeting, Epsilon, Publicis Groupe, audience segmentation, marketing analytics