RetainIQ

Based out of Bengaluru, India, RetainIQ is an e-commerce marketing company established in 2021 by co-founders Sitakanta Ray, Arpit Gupta, and Sulakshan Kumar. The founding team leverages a collective 25 years of experience in the e-commerce sector, having previously established and scaled another marketing company that generated over $150 million in annual sales for partner brands. This prior experience highlighted the critical importance of customer retention for sustainable, long-term growth, which became the foundational principle for RetainIQ.

The company operates in the enterprise tech and marketing technology space, providing a specialized platform for direct-to-consumer (DTC) brands. Its core business revolves around enabling e-commerce stores to enhance customer conversion and retention through hyper-personalized communication at scale. Revenue is generated through a managed service model, where RetainIQ's team of specialists acts as an extension of the client's team to deliver customized email and SMS marketing solutions.

RetainIQ's platform is designed to automate and personalize customer engagement across various channels, including email, SMS, and on-site notifications. A key feature is its AI-powered engine that creates personalized email widgets and catalog ads by leveraging customer and product data for 1:1 experiences. The platform offers thousands of pre-built, tested email templates and automated flows for common e-commerce scenarios like welcome series and abandoned cart recovery. Clients can utilize an intuitive editor to customize templates with their branding. The service includes advanced segmentation, A/B testing, performance analytics, list hygiene to ensure high deliverability, and integrations with major e-commerce platforms like Shopify. In February 2022, RetainIQ secured $2.3 million in a seed funding round led by Accel, with participation from other venture capital firms and angel investors, to scale operations and accelerate product development.

Keywords: e-commerce marketing, customer retention, marketing automation, personalized marketing, email marketing, SMS marketing, DTC brands, customer engagement, conversion optimization, AI-powered marketing, martech, abandoned cart recovery, customer lifetime value, lead generation, hyper-personalization, Shopify apps, catalog personalization, behavioral triggers, email automation, customer segmentation, managed email service