Retailhub

Based in Oslo, Norway, Retailhub is a Software-as-a-Service (SaaS) company established in 2018. The firm operates in the e-commerce sector, providing a specialized platform for physical retail stores aiming to transition into or optimize their online presence. The business model is B2B, targeting local brick-and-mortar shops that may have limited resources and technical expertise for digital commerce.

The company was founded by Roger Haugland, who also serves as the CEO. Positioned to address the digital transformation in retail, Retailhub developed technology to reduce the complexity and time involved in managing an online store. A significant milestone was achieved in November 2022, when the company secured $500K in a seed funding round from investors including Simula Innovation and Trifid Ventures, which is intended to fuel accelerated growth and European expansion.

Retailhub’s core offering is an e-commerce platform designed to seamlessly integrate with a store's physical Point-of-Sale (POS) system. This integration automates the synchronization of products and inventory levels between the physical and online stores. A key feature is the automated sourcing of product images and descriptions from supplier databases and B2B systems, which significantly lessens the manual workload for store owners. The platform also employs AI to generate product descriptions and suggest detailed categories, keywords, and filters to enhance the online shopping experience. Furthermore, Retailhub provides an optimized setup for Google Shopping advertisements to increase product visibility. The company reports that a majority of their clients generate 10% to 20% of their total revenue through the webshop.

Keywords: e-commerce platform, SaaS, physical retail, POS integration, B2B, online store automation, Google Shopping, product data enrichment, seed funding, retail technology