RetailerSaver.com

RetailerSaver Ltd, operating through its consumer-facing brand BuyMucho.com, was an online group buying platform for groceries, founded by David Smith and Jamie Burke in 2012. Based in Amersham, United Kingdom, the company aimed to provide members with significant discounts on brand-name groceries by leveraging a bulk-purchasing model.

The business model was centered around a membership club. Initially, the service launched with a test in London's non-Congestion Charge zone and the Home Counties in October 2015. Customers were offered savings of up to 50% on branded goods compared to major supermarkets. The business charged an annual membership fee, which was deferred until a member had accrued a certain amount in savings. The service required a minimum order and provided free delivery, focusing on ambient goods with plans to consider fresh and frozen foods based on demand.

The company's strategy evolved based on customer feedback. It shifted its terminology from "bulk-buy" to "multibuy" to avoid the perception of needing to purchase excessively large quantities. It also lowered the minimum order threshold and expanded its product range from just over 1,100 SKUs to more than 1,700 by sourcing from the entire wholesale market rather than a single supplier. In November 2014, RetailerSaver.com established a partnership with Menzies Distribution to manage its nationwide warehousing and fulfilment. The company secured approximately $560K in funding from high-net-worth individuals and was reportedly in talks to raise further capital from venture capitalists for a phased UK-wide rollout. Despite these efforts, BuyMucho.com is now considered a deadpooled company.

Keywords: online grocery, group buying, bulk buy, multibuy club, e-commerce, membership model, grocery delivery, FMCG platform, consumer goods, wholesale groceries, discount shopping, RetailerSaver, BuyMucho, David Smith, Jamie Burke, online supermarket, grocery savings, UK grocery market