Resto-in

Resto-in, established in 2006 by Clément Benoit, emerged as a pioneer in the French meal delivery market. The company carved out a niche by offering delivery services from a curated selection of high-quality restaurants that did not traditionally provide their own delivery. This strategic focus on the premium segment allowed Resto-in to build a strong brand identity centered around quality and convenience for discerning customers.

The business operated on a commission-based model, charging restaurants a percentage of each order facilitated through its platform. Additionally, customers paid a delivery fee, creating a dual revenue stream. The service was accessible via a user-friendly website and mobile applications, where customers could browse menus, place orders, and track their deliveries in real-time. This model addressed a clear market need by connecting time-poor urban consumers with their favorite upscale local eateries.

After steadily growing its presence in major French cities like Paris, Lyon, and Marseille, as well as expanding into Madrid and Barcelona in Spain, Resto-in attracted significant attention. In 2018, the German food delivery giant Delivery Hero acquired Resto-in. Following the acquisition, Resto-in's operations and brand were integrated into Delivery Hero's existing local platforms, leading to the eventual discontinuation of the Resto-in brand as it was absorbed by its new parent company.

Keywords: food delivery, meal delivery, premium restaurants, online ordering, commission model, restaurant aggregator, on-demand service, European market, acquisition, logistics