Research & Innovation
A japan based market research company.
| Date | Investors | Amount | Round |
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| - | investor investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
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| Total Funding | 000k | ||
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Established in April 2011 by Kuninobu Nakaoka, Research & Innovation is a marketing technology firm that provides data-driven insights into consumer behavior. Nakaoka's background as a customer engineer and his experience with mystery shopping projects fueled his interest in customer satisfaction, leading to the company's creation. The firm was founded with the mission to innovate the marketing research field by directly connecting corporations with consumer data.
The company's core business revolves around two primary services: "CODE," a mobile application, and "Mycomment," an experiential research platform. Clients are typically consumer goods manufacturers and other corporations seeking to optimize their marketing, advertising, and promotional strategies. Revenue is generated by providing corporate clients with access to the consumer data and analytics collected through its platforms.
The flagship product, CODE, is a smartphone app that gamifies the process of data collection. Consumers scan receipts and product barcodes from their purchases to earn points, which are convertible to other loyalty programs. This patented system captures real-time, granular purchasing data, which is then aggregated and made available to corporate clients through a business-facing platform, "CODE for Business." This platform enables companies to conduct rapid surveys with verified purchasers, analyze purchasing trends, and measure the effectiveness of advertising campaigns. Another key service, Mycomment, facilitates qualitative research by observing the entire consumer journey, from purchase to consumption, providing deeper insights into user experience. In May 2021, the market research firm INTAGE acquired a stake in Research & Innovation, a move intended to combine INTAGE's assets with R&I's platforms to accelerate the development of next-generation research tools.
Keywords: consumer purchasing data, marketing research, mobile application, receipt scanning, barcode data, consumer insights, market intelligence, promotional effectiveness, shopper behavior, customer journey analysis, CODE app, Mycomment, Kuninobu Nakaoka, retail analytics, CPG analytics, purchase data platform, in-app advertising, consumer surveys, loyalty programs, data monetization