Rescata

Rescata is a Colombian company operating in the electronics after-sales service market, offering a comprehensive suite of solutions for connected devices. The company was founded by Andrés Felipe Ángel.

The firm's business model revolves around providing support services for electronic devices, such as smartphones, tablets, and laptops. These services encompass repairs, buyback programs, and insurance, targeting a broad client base that includes individuals and businesses. Rescata's revenue is generated through direct payment for these services, including repair fees, premiums for insurance policies, and the resale of refurbished devices acquired through its buyback program.

A key aspect of Rescata's operational strategy is its multi-channel customer support. Clients can access assistance through various touchpoints, including online chat, phone support, in-home or in-office visits by certified technicians known as "Expertos," and at physical service locations or "islands." This omnichannel approach is designed to provide convenience and a high level of accessibility for customers across Latin America. The company aims to address the lifecycle of electronic devices, offering a solution for consumers beyond the initial purchase.

Keywords: device support, electronics repair, device buyback, electronics insurance, tech support Latin America, on-demand repair, device lifecycle management, consumer electronics services, omnichannel support, connected device services, technical assistance, smartphone repair, laptop support, tablet services, in-home tech support, office tech support, gadget repair, refurbished electronics, device protection plan, Colombian startups