Requon Tension
Franchised day service for machine-based elder rehabilitation.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Series A | ||
| Total Funding | 000k | ||
RehaContents Co., Ltd. operates and franchises "Reha Pride," a network of rehabilitation-focused day services for the elderly in Japan. Founded in July 2009 by Tetsuji Yamashita, the company targets the maintenance phase of rehabilitation, providing a necessary service for seniors who have completed hospital-based therapy but still require ongoing support to maintain their quality of life. Yamashita's motivation for his second entrepreneurial venture stemmed from personal financial struggles, including a significant debt from a previous failed business, and a recognition of the gap in rehabilitation services for those in the post-acute phase.
The company's business model is centered on franchising the "Reha Pride" brand, which offers a structured program that can be implemented by franchisees without requiring highly specialized rehabilitation therapists on staff. This approach has enabled rapid expansion to over 200 locations. The service is accessible through Japan's long-term care insurance, reducing the financial burden on users. The core of the Reha Pride program is power rehabilitation, utilizing German-engineered medical training machines designed to stimulate muscles essential for daily activities like sitting, standing, and walking. The program focuses on using light, repetitive movements to reactivate unused muscles, aiming to prevent and improve age-related decline (sarcopenia) and frailty. This is supplemented with seated exercises like "Minna no Taiso" and Tai Chi to improve flexibility and aid recovery. The overall philosophy is to restore not just physical function but also the dignity and pride of its elderly clients.
Keywords: elderly care, rehabilitation services, day service franchise, power rehabilitation, senior fitness, long-term care insurance, functional recovery, geriatric care, assisted living support, muscle reactivation training, sarcopenia prevention, Japanese healthcare market, Reha Pride, Tetsuji Yamashita, post-acute rehab, senior wellness, healthcare franchise, elder wellness, physical therapy alternative, mobility improvement.