Repzo
Mobile employee management and CRM platform that turns device into a standalone field force management tool.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Repzo Inc. operates as a business-to-business (B2B) software-as-a-service (SaaS) firm, providing a field force automation platform tailored for the Middle East and North Africa (MENA) region. The company was established in 2017 by CEO Hassan Atmeh, his brother Moutaz Atmeh (VP of Sales), and their cousin Ayman Atmeh. The concept for Repzo originated from the founders' direct experience with the challenges of managing field employees and tracking performance within their family's cosmetics manufacturing and distribution business.
Headquartered in Amman, Jordan, with offices in Saudi Arabia and other regional markets, Repzo has secured a total of $2.15 million in funding over two rounds, including a notable $1.4 million bridge round in April 2022. This investment was led by a consortium including the Arab Palestinian Investment Company (APIC), Jabbar Internet Group, and Arzan VC, among others, with one of the lead investors, APIC, also being a client. The capital is aimed at talent acquisition and expanding integration capabilities, particularly to fuel growth in the Saudi Arabian market.
Repzo's core business revolves around a subscription-based model for its mobile-first platform, which is compatible with both iOS and Android and supports English and Arabic. The platform is designed for businesses in the Fast-Moving Consumer Goods (FMCG), pharmaceutical, and field services industries. It enables companies to manage their field workforce by offering tools for GPS tracking, sales order automation, payment collection, inventory management, and merchandising. Managers can monitor key performance indicators (KPIs), generate reports, and oversee field activities in real-time, while sales representatives can execute tasks such as taking orders and capturing photos directly from the app. The system is built to integrate with major Enterprise Resource Planning (ERP) systems like SAP, Microsoft Dynamics, and others, facilitating smoother operational workflows.
Keywords: salesforce automation, field force management, mobile CRM, B2B SaaS, MENA market, FMCG technology, pharmaceutical sales, GPS tracking, order management, inventory management, merchandising software, field service management, Arabic CRM, Jordan startup, Hassan Atmeh, Moutaz Atmeh, Ayman Atmeh, Jabbar Internet Group, sales rep tracking, mobile sales app