Repzo

Repzo is a software-as-a-service (SaaS) company specializing in field force management solutions. Founded in 2017 by Hassan Atwa, along with his brother Moutaz Atwa and Mohammed Ghaith, the company emerged from their direct experience with the challenges of managing field sales and service teams. Hassan Atwa, serving as the CEO, brings a background in software development and a keen understanding of the operational inefficiencies that plague businesses reliant on mobile employees. This firsthand knowledge was the catalyst for creating a platform to streamline field operations.

The company's core offering is a mobile CRM application designed to monitor, manage, and optimize the activities of field-based personnel, such as sales representatives, merchandisers, and maintenance teams. Repzo's platform provides real-time GPS tracking of employees, allowing managers to have full visibility of their team's location and movements throughout the workday. Its feature set is geared towards enhancing productivity and accountability, enabling functionalities like territory management, visit scheduling, and performance monitoring. The system allows for the creation of customized forms and surveys, which enables field agents to collect specific data directly from the point of sale or service. This data, which can include photos and client signatures, is then structured for analysis.

Repzo operates on a subscription-based business model, targeting FMCG distributors, pharmaceutical companies, and other businesses with significant field operations. The platform helps these clients transition from traditional, often manual, methods of tracking to a more automated and data-centric approach. By digitizing workflows such as order taking, payment collection, and visit reporting, the service aims to reduce administrative burdens and provide managers with actionable insights through comprehensive dashboards and reports. The company has secured funding to support its growth, including a notable $1.4 million seed round, indicating investor confidence in its market position and technological solution.

Keywords: field force management, mobile CRM, employee tracking, sales force automation, retail execution, FMCG, SaaS, field service management, data collection, performance monitoring