represent.com

represent.com

Crowd-selling platform that enables anyone to create and sell custom merchandise with no upfront costs.

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Represent.com operates as a crowd-selling platform enabling celebrities, influencers, and creators to design and sell custom merchandise directly to their fanbase without shouldering upfront costs. The company was founded in May 2014 by Andrej Pancik, Bryan Baum, and Leo Seigal and is headquartered in West Hollywood, California. The platform streamlines the entire process for its clients by managing merchandise production, payments, shipping, and customer support.

The business model is structured around campaign-based sales. Clients design a product using the platform's tools and launch a campaign; the profitability is directly tied to the volume of merchandise sold. Represent provides analytics for clients to monitor key metrics such as views, conversion rates, orders, and profits. This direct-to-consumer approach serves a diverse clientele, including actors, musicians, athletes, and social media influencers, who wish to monetize their brand and engage with their audience through physical products. The product range is extensive, featuring apparel like t-shirts, hoodies, and jackets, as well as various accessories.

The company has undergone significant ownership changes. In February 2016, CustomInk, a major player in custom apparel, acquired Represent. Despite the acquisition, Represent continued to operate as a distinct brand. This partnership provided Represent with access to CustomInk's robust supply chain, production network, and shipping infrastructure. A further development occurred in October 2021, when the celebrity shout-out platform Cameo acquired Represent from CustomInk. This move was aimed at integrating merchandise sales into the Cameo platform, creating an additional, passive revenue stream for the talent on their roster. Following the acquisition, Represent's COO Dan Rosenberg and CMO Bobby Maylack joined the Cameo team to lead day-to-day operations and creative efforts, respectively.

Keywords: crowd-selling, celebrity merchandise, influencer marketing, e-commerce platform, custom apparel, direct-to-fan, social commerce, merchandise production, fan engagement, online marketplace, print-on-demand, campaign-based sales, creator economy, brand monetization, Andrej Pancik, Bryan Baum, Leo Seigal, CustomInk acquisition, Cameo acquisition, celebrity brands, fan merchandise

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