Reperformance

Reperformance, founded in 2014 by Callen McGibbon, operates a digital fitness and corporate wellness platform from its headquarters in Greater Sudbury, Canada. The company's genesis stems from its founder's extensive background as a certified performance and sleep/recovery coach with over two decades of experience. McGibbon previously established an elite training center in Sudbury, Ontario, where he developed personalized programs for a diverse clientele, including professional hockey players and Olympic athletes. This deep-seated expertise in performance optimization forms the bedrock of the company's offerings.

The firm targets three primary markets: corporate wellness, education, and youth sports. For its corporate clients, the platform, often referred to as Rep Health, serves as a proactive wellness and benefits tool aimed at enhancing employee health, reducing turnover, and combating rising disability and drug plan costs. In the education sector, it provides a paperless curriculum for physical and health education for students aged 12 to 19, with features for virtual learning. The youth sports vertical focuses on creating a positive feedback environment for young athletes.

The business model is primarily B2B, functioning as a SaaS platform. For corporate clients, the company charges a monthly per-employee access fee, plus a per-minute rate for on-demand access to professional coaches specializing in sleep, nutrition, and mental health. The education and youth sport plans are also structured as subscription services. A unique component of their corporate offering is a social responsibility initiative: for every 1500 hours of activity logged by a client's employees, the company donates its physical education software to a school of the client's choice.

The Reperformance application allows users to track fitness goals, record progress, and build custom workouts. It features a patented algorithm that adapts workouts to an individual's fitness level, ensuring scalability from beginners to advanced enthusiasts. The platform includes a database of over 1000 movements, analytics for tracking progress, and tools for self-assessment. A key differentiator is its proprietary system for normalizing activity results, allowing for pound-for-pound comparisons across different fitness levels and ages.

Keywords: corporate wellness, digital health, employee benefits platform, fitness application, youth sports technology, physical education software, employee wellness programs, SaaS, health and wellness, personalized fitness, athletic training platform, preventative health, mental fortitude, performance coaching, workout tracker, Sudbury, Callen McGibbon, Rep Health, fitness data analytics, employee engagement