RENTUU

Originally established as Rentuu Limited in May 2017, the company rebranded to easyHire Technologies LTD in 2022 following a significant investment from easyGroup, the diverse brand portfolio that includes easyJet. This strategic pivot was initiated by founders Andrea Guzzoni and Dennis Helderman. Guzzoni's background in business operations, where he experienced firsthand the lack of a centralized system for sourcing equipment, directly inspired the venture. He initially created a spreadsheet to track products and suppliers, which laid the groundwork for the company's platform. Helderman's commercial leadership was crucial in navigating the company through the COVID-19 pandemic by expanding from a successful event hire franchise (easyEventhire) into construction equipment rentals with the launch of easyToolhire in 2020.

easyHire Technologies operates a cloud-based technology platform and a licensee network for the equipment hire industry. The company's business model is centered on franchising, offering independent rental companies a five-year licensing agreement to operate under the highly recognizable 'easy' brand within a protected territory. This model provides franchisees with a suite of digital tools, including a mobile-first website builder, a customer account portal, dynamic pricing tools, and integrations with inventory management and CRM systems. In return, easyHire generates revenue through multiple streams from its franchisees, including setup fees, monthly software-as-a-service (SaaS) fees, annual exclusivity fees, and a commission on the gross sales processed through the platform. The platform serves both the event hire and tool hire markets, supporting both trade and public customers.

The core service is a technology platform that digitizes the rental process, allowing customers to order equipment online. For franchisees, the benefits include leveraging the 'easy' brand's high consumer recognition, access to a world-class technology stack, and centralized digital marketing support to enhance their online presence through SEO and targeted advertising. The company conducts a thorough due diligence process on potential franchisees to ensure quality and safety standards. Having established a presence in the UK, Italy, and Spain, easyHire has plans for further European expansion into markets like France and Germany. The firm has successfully raised $5 million in funding to fuel its growth.

Keywords: equipment rental, technology platform, franchise network, licensee model, tool hire, event hire, B2B, SaaS, digital marketplace, equipment leasing, construction rental, Andrea Guzzoni, Dennis Helderman, easyGroup, brand licensing, online rental, rental software, digital transformation, plant hire, UK, Italy, Spain, Europe expansion, franchise management