RentTrack

RentTrack operates in the financial services sector, specializing in rent payment reporting. The company provides a comprehensive solution for reporting rent payments to all three major credit agencies—Experian, TransUnion, and Equifax. This service is particularly beneficial for renters who want to build or improve their credit scores without taking on additional debt. RentTrack serves both renters and property management companies, offering a win-win scenario where renters can enhance their credit profiles while property managers can offer a valuable amenity to their tenants. The business model revolves around subscription fees and service charges paid by property management companies and renters. RentTrack makes money by charging for its reporting services, which are integrated into property management systems. The company operates primarily in the U.S. market and aims to assist the 60 million adults who are 'credit invisible'—those who lack sufficient data on their credit files to generate a credit score. This demographic includes lower-income individuals, certain ethnic groups, and young adults. RentTrack's mission is to make the credit system fairer and more accessible for everyone.

Keywords: rent reporting, credit building, financial services, property management, credit agencies, Experian, TransUnion, Equifax, credit invisible, subscription service.