Rented

Rented.com, operating under the legal name Rented, Inc., was established in 2012 by founder and CEO Andrew McConnell. McConnell's background as a lawyer and his experience managing his family's mountain cabin rentals in Georgia revealed a significant challenge for property owners: navigating the complex and fragmented vacation rental market. This firsthand experience was the catalyst for creating a platform to simplify the process for second-home owners.

The company initially functioned as a marketplace, connecting property owners with a curated network of professional property managers. This model aimed to provide homeowners with a guaranteed income stream, effectively de-risking their rental properties. Over time, Rented.com has evolved its business model. While still facilitating connections, the company has shifted its focus to providing sophisticated data, tools, and services directly to professional vacation rental managers. This strategic pivot positions Rented.com as a B2B technology and services provider within the short-term rental industry.

The core of their current offering is the Automated Rate Tool, known as Art. This dynamic pricing software is designed to empower revenue managers by providing intelligent rate recommendations for their property portfolios. It analyzes market data to suggest optimal pricing, aiming to maximize occupancy and revenue. For clients seeking more direct support, Rented.com offers a full Revenue Management Service. This involves a dedicated revenue manager who handles all aspects of pricing strategy, performance monitoring, and adjustments, effectively acting as an outsourced expert team. The company generates revenue through fees for its software and managed services.

Keywords: revenue management, vacation rental, dynamic pricing, property management software, short-term rentals, PropTech, data analytics, rate optimization, hospitality technology, B2B SaaS