Reneva

In 2019, recognizing a rising consumer demand for healthier food and beverages, Cagdas Sirin founded Reneva. Sirin, an entrepreneur with a background in economics and data-inspired decision-making, had previously served as a Senior Vice President at Chobani, where he helped the company reach its highest market share. He saw an opportunity in the wellness space for a convenient, ready-to-drink beverage. The company's core product was a collagen-infused drink, designed to be a simple way for consumers to get a daily dose of collagen. The drinks were formulated with 10 grams of bovine collagen peptides, zero sugar, and no artificial ingredients, positioning them as a healthy option for those interested in supporting hair, skin, and nail health. Based in Montclair, NJ, Reneva aimed to deliver high-quality products that supported healthy aging and overall well-being. By early 2023, the company was expanding its product line, introducing new collagen shots and plant-based protein drinks at industry events like Expo West. This move signaled an effort to capture a broader segment of the wellness market. However, despite these efforts and a passionate mission, the journey came to an end. After a few years of operation, the Reneva team made the difficult decision to close down, posting a heartfelt thank you to their customers on their website, marking the conclusion of their chapter in the beverage industry.