Remazing

Remazing GmbH operates as a specialized marketing and technology agency focused on enhancing brand performance on Amazon and other digital marketplaces. Founded in 2016 by Hannes Detjen and Emil Beck, the company was established to address the increasing need for brands to effectively market their products directly on these platforms. The founders, who met while pursuing an MSc in Innovation and Entrepreneurship at Esade Business School, combined their prior corporate experiences at Otto Group and Deutsche Bank, respectively, with their academic focus on entrepreneurship to launch the venture. Starting as a bootstrapped company, Remazing experienced six years of organic growth before securing its first external funding in September 2022, a significant minority stake from the private equity firm IK Partners to fuel international expansion and further technological development.

The firm's business model combines full-service consulting with a proprietary software-as-a-service (SaaS) solution, Remdash. This hybrid approach allows Remazing to function as an outsourced e-commerce department for some clients while providing specific, unbundled services to others. The service portfolio includes strategic consulting on marketplace presence (Vendor vs. Seller models), content creation and optimization, advertising campaign management, and customer review management. Revenue is generated through fees for these consulting and operational services, as well as through subscriptions to its Remdash software. The company serves a global client base that includes major brands like Henkel, Beiersdorf, and Under Armour across various sectors.

At the core of Remazing's offering is Remdash, a comprehensive software tool designed for Amazon vendors and sellers. This platform integrates several key functionalities to automate workflows and provide data-driven insights. Its features include a content management system with an A+ builder, automated monitoring and protection of product content, and tools to track customer reviews and questions. A significant capability is the 'Share of Voice' feature, which allows brands to monitor their visibility based on keywords and compare it against competitors. Remdash provides customizable dashboards for tracking key performance indicators and integrates with platforms like Amazon Seller Central, Vendor Central, and various advertising APIs.

Keywords: Amazon agency, e-commerce services, marketplace optimization, Remdash, brand management, Amazon advertising, content optimization, seller tools, vendor central, marketplace analytics, Hannes Detjen, Emil Beck, IK Partners, digital shelf, SaaS, e-commerce consulting, retail technology, product information management, review management, share of voice