Relevvo

Relevvo operates as a developer of a cold outreach platform that utilizes artificial intelligence to enhance marketing strategies for business-to-business (B2B) companies. Founded in 2021 by Aashish Dhamdhere and Tushar Shanbhag, the Seattle-based company was established to address the challenges go-to-market (GTM) teams face with static sales signals and volume-based outreach methods. The founders, who first met at Microsoft while on the team that launched the first Microsoft Azure cloud offering, brought together their respective experiences to create Relevvo. Dhamdhere previously led GTM teams at companies like Apptio, Amperity, and Skilljar, while Shanbhag focused on building enterprise products at VMWare, Cloudera, and notably LinkedIn, where he developed products to extract relevance from the social graph for sales productivity.

The company's core business revolves around a software-as-a-service (SaaS) platform designed for the B2B market, specifically targeting mid-market companies. Relevvo's platform aims to help sales and marketing teams identify high-value accounts, prioritize prospects, and deliver personalized outreach. It generates revenue through its AI-powered platform which automates many manually intensive tasks associated with Account-Based Motion (ABM), from refining ideal customer profiles (ICPs) to campaign development and personalized messaging. In June 2025, the technology of Relevvo was acquired by the financial software company Intuit, with the goal of enhancing Intuit's ability to serve its mid-market customers with greater precision and insight.

Relevvo's product is an AI-powered platform that acts as a connective layer between a company's CRM and marketing automation systems. Its AI agents analyze both static data, like firmographics, and dynamic indicators from public sources such as SEC filings, news sites, job listings, and social media posts. This allows the system to pinpoint companies exhibiting buying intent in real-time. The platform then automates the generation of hyper-personalized content and messaging for outreach campaigns, tailored to the prospect's immediate needs and circumstances. By doing so, it enables even small teams to focus their resources on the most promising prospects, thereby increasing engagement, conversion rates, and return on investment. The technology is designed to unify sales and marketing efforts around a common view of high-value prospects, optimizing the allocation of ABM resources.

Keywords: account-based marketing, sales intelligence, AI-powered outreach, lead prioritization, B2B marketing, GTM strategy, personalized messaging, buyer intent data, marketing automation, customer engagement