Relevate

In 2007, Jeff Spanbauer, drawing on his experience managing global brands at companies like Pfizer, founded Relevate Health with a clear mission. The company set out to solve a complex problem for pharmaceutical and biotech manufacturers: how to effectively market to healthcare providers. Relevate developed a data-driven approach, using analytics to create localized marketing campaigns that could change prescriber behavior. The company built a strong foundation, working with 19 of the top 20 pharma and biotech companies. A pivotal moment arrived in December 2020 when Relevate secured a major strategic investment from private equity firm Mountaingate Capital. This wasn't just a funding round; it was a transformative event. Simultaneously, Relevate combined with Arteric, a digital agency known for its machine-learning marketing capabilities, to form a next-generation firm. This new firepower enabled an aggressive growth strategy. Relevate began a series of acquisitions to expand its capabilities, including buying ConneXion360 to enhance its ability to reach healthcare professionals. This move solidified its position as a comprehensive omnichannel marketing partner for the healthcare industry, capable of addressing everything from individual physician engagement to national broadcasts. Today, Relevate Health provides its solutions to over 185 brands, demonstrating a successful formula of data, strategic acquisition, and deep industry focus.