Relevant Media
Internet media company leading in the niche of professional "evergreen" (.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €2.0m | Seed | |
| Total Funding | 000k | ||
| EUR | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | 60 % | (22 %) | 7 % | 29 % | (14 %) | 45 % | 6 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (8 %) | 1 % | 9 % | - | 4 % | 4 % | 8 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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RelevantMedia operates as a digital media holding company, having established a significant footprint in the Russian-language internet market since its founding in 2010. The firm's legal entity, OOO "Relevant Media", was officially registered in Samara on October 7, 2013. The company was co-founded by Andrey Vladimirovich Chekotilo, who also serves as the director, and Anton Ravilyevich Dautov; they are the two proprietors of the business.
The company's business model is centered on a proprietary content production platform designed to generate high volumes of articles that are directly responsive to user search engine queries. This strategy involves identifying high-demand topics and questions from the public and then commissioning content to address them. To achieve this, RelevantMedia has built an extensive network of thousands of freelance authors who are compensated on a weekly basis for their contributions. A dedicated in-house editorial team is responsible for quality control, ensuring the content is both useful for the reader and optimized for search engines. The primary revenue stream for the company is derived from advertising sold across its portfolio of web properties.
RelevantMedia's portfolio is anchored by two major web projects. The flagship property, KakProsto.ru ("HowToSimple.ru"), is a vast repository of practical articles and guides designed to answer a wide array of everyday questions for its users. This site alone attracts approximately 800,000 unique visitors daily. The second key asset is JustLady.ru, a digital magazine targeting a female audience with content focused on fashion, style, and celebrity news. Cumulatively, the company's websites reach a combined audience of over 18 million unique visitors per month, demonstrating a substantial market presence.
Keywords: content generation, digital media, Russian internet market, SEO optimization, online advertising, freelance author network, content platform, how-to guides, women's portal, KakProsto.ru, JustLady.ru, Andrey Chekotilo, Anton Dautov, media holding, user-generated content, content marketing, digital publishing, web traffic monetization, online media group