Relate

Relate provides a modern sales Customer Relationship Management (CRM) platform designed for business-to-business (B2B) startups and companies. The company was founded in 2019 by CEO SJ, who previously co-founded the fintech company Sentbe, and Arthur (Hyun June) Kim. Relate is headquartered in San Francisco and is an alumnus of the Y Combinator Summer 2022 accelerator program.

The platform was developed to address the founders' frustrations with existing CRMs, which they found to be cumbersome and slow for early-stage sales activities. Relate is designed to be a simple, easy-to-use tool that works out-of-the-box, allowing teams to track prospects, manage sales pipelines, consolidate customer data, and collaborate on deals in one place. Key features include pipeline management, email integration, collaborative tools, and automated workflows to streamline sales processes. The company aims to provide a frictionless workflow for sales teams, similar to the user experience of tools like Slack and Linear.

Relate operates on a freemium business model, offering a free plan with core CRM features to help new startups get started. Revenue is generated through paid subscription plans that unlock advanced features such as unlimited deals, AI-powered suggestions, and enhanced reporting. The company has secured $2.64 million in funding from investors like Y Combinator, Bass Investment, Translink Investment, and Bon Angels Venture Partners.

Keywords: sales CRM, B2B startups, customer relationship management, sales collaboration, deal tracking, pipeline management, lead management, Y Combinator, contact management, email integration, sales automation, startup sales tools, SaaS, business software, collaborative CRM