Rekt Brands

Rekt Brands Inc. operates as a consumer-focused company that bridges Web3 culture with physical products, originating from the digital art space and expanding into the consumer goods market. The company was established following the success of the Rektguy NFT collection, which was created by artist and former trader Ovie Faruq (also known as OSF) in May 2022. Faruq, who serves as CEO, leveraged his background in art and the digital community to transition the brand from a niche NFT project into a broader commercial enterprise.

The company's business model is centered on leveraging the intellectual property and strong community following of the Rektguy NFTs to launch and market physical goods directly to consumers. Its primary market is a global audience of Web3 natives and a growing base of mainstream consumers. Revenue is generated through the direct sale of its products, most notably Rekt Drinks. A core component of its strategy involves a rewards program where customers earn "DRANK Points" from purchases, which can be converted into the brand's cryptocurrency, $REKT Coin, creating a loyalty loop that integrates consumption with digital asset ownership.

Rekt Brands' flagship product is Rekt Drinks, a line of flavored sparkling water with zero caffeine and zero alcohol. The initial launch featured a lime flavor and was distributed across 32 countries, achieving a complete sell-out of 222,456 units in under 48 hours, signaling strong market demand. The company has since expanded its distribution, entering retail channels such as 7-Eleven stores in Southern California. The business distinguishes itself by offering company equity directly to its NFT holders, utilizing a Reg CF exemption under SEC guidelines, which fosters a deep sense of community ownership and alignment. This community-centric approach was further validated in November 2024 when Rekt Brands secured a $1.5 million seed funding round exclusively from angel investors and its community, without institutional venture capital involvement.

Keywords: Rekt Brands, Ovie Faruq, OSF, Rektguy NFT, Rekt Drinks, Web3 consumer goods, community-driven brand, NFT intellectual property, direct-to-consumer, sparkling water, digital collectibles, DRANK Points, $REKT Coin, community equity, brand loyalty, consumer products, crypto-native brand, physical products, Reg CF, seed funding, angel investment