Rehab for JAPAN

Rehab for JAPAN, established on June 10, 2016, is a notable player in Japan's age-tech sector, focusing on the digital transformation of elderly care. The company was founded by CEO Ryo Okubo, alongside fellow rehabilitation specialists Yuki Oya and Taku Fujimoto. Okubo's journey began as an occupational therapist, where he worked hands-on in day care facilities and with visiting nurse stations. This direct experience with the challenges faced by the elderly and their caregivers fueled his desire to provide broader solutions, leading him to pursue a master's degree in policy studies and subsequently launch the company to tackle these issues through technology.

The firm's core business revolves around its "Rehab Cloud" (formerly known as "Rehaplan"), a Software-as-a-Service (SaaS) platform designed for nursing care facilities such as day service centers. This scientific care software assists providers in creating, executing, and managing rehabilitation plans. A key feature is its ability to automatically suggest optimal rehabilitation programs from a database of over 2,200 exercise types, significantly reducing the administrative burden on staff and streamlining their workflow. The platform also includes modules for managing oral function improvement programs and, as of April 2024, a receipt and billing function, moving towards an all-in-one management tool for care providers. Revenue is generated through a subscription-based model for accessing the Rehab Cloud platform.

Beyond the primary SaaS offering, Rehab for JAPAN operates in several other business segments. "Rehab Studio" is an online, out-of-pocket rehabilitation service that provides live guidance from specialists, extending care beyond what is covered by public insurance. The company is also leveraging the vast amount of data collected through its services. The "Rehab Insight" business anonymizes and processes this data, offering it as a data analysis infrastructure for healthcare companies, academic institutions, and the public sector to facilitate research and development in elderly care. This positions the company as a data platform in the healthcare space. The company has demonstrated consistent growth, securing multiple rounds of funding, with its cumulative financing reaching 3.13 billion yen by February 2024.

Keywords: scientific elderly care, rehabilitation software, nursing care SaaS, age-tech, digital health, occupational therapy, care facility management, long-term care technology, evidence-based care, rehabilitation planning, functional training, online rehabilitation, elderly care data, Rehab Cloud, Ryo Okubo, day service center support, caregiving efficiency, health-span extension, geriatric care, care plan automation