REFRESH Internet

REFRESH Internet GmbH is an e-commerce company based in Siegen, Germany, that develops and manages online shops and brands, primarily in the equestrian and pet supply sectors. The company's core business involves the wholesale and retail of equestrian goods, dog supplies, outdoor equipment, and textiles through its various online platforms.

The company was born from the passion of its founders, Alexandra and Philipp Pfeifer. Alexandra, a lifelong equestrian, wanted to combine her hobby with her career after completing her business administration studies. In 2016, she founded the company, which would later become the e-commerce brand kavalio.de. Her husband, Philipp, who studied industrial engineering, left his job as a project manager in the automotive industry in 2017 to join her. They divided responsibilities based on their strengths: Alexandra focused on purchasing and finance, while Philipp handled e-commerce and digital marketing. The business, initially started without a business plan or external investors, grew from a small shop on a family-run riding facility into an international company.

REFRESH Internet GmbH operates several brands and online shops. Its flagship brand, kavalio.de, launched in 2017 and has become a leading online retailer for premium equestrian sports equipment in Germany and Europe. The name "Kavalio" is a blend of the Hawaiian word for horse, "Ka lio," and the Italian "Cavallo". Other brands include woof-wag.de for dog supplies and whinny x bay for horse and dog care products. The company's business model encompasses brand management, product development, fulfillment, marketing, and sales, positioning itself as a comprehensive partner for e-commerce concepts. It has an estimated annual revenue of $3.3 million.

Keywords: e-commerce, equestrian supplies, pet products, brand management, online retail, digital marketing, kavalio, woof-wag, whinny x bay, horse equipment, dog supplies, textile sales, fulfillment services, brand development, European retail