Refraction

Refraction

Bringing the tools that help dealers sell more cars, and delight customers.

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DateInvestorsAmountRound
-investor

€0.0

round
N/A

€0.0

round
*

$250k

Seed
Total Funding000k

Financials

Estimates*

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Revenues, earnings & profits over time
USD2023
Revenues0000
EBITDA0000
Profit0000
EV0000
EV / revenue00.0x
EV / EBITDA00.0x
R&D budget0000

Source: Dealroom estimates

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More about Refraction
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Refraction is a forward-thinking startup dedicated to transforming the car dealership industry by enhancing their online sales capabilities. The company provides dealerships with advanced tools and data-driven insights to convert online shoppers into actual customers. Their primary product, the Dealer Dashboard, offers actionable business intelligence, which means it gives dealerships the information they need to increase their revenue and expand their sales.

Refraction operates in the automotive market, specifically targeting car dealerships that are looking to modernize their sales processes. The company's business model revolves around offering software solutions that enable dealerships to create flexible and engaging online car buying experiences. This includes hosting modern Vehicle Display Pages (VDPs) and providing shopping tools that keep potential buyers engaged on the dealership's website.

The company makes money by selling its software solutions to car dealerships. These solutions help dealerships offer a more personalized and flexible car buying experience, whether the customer is shopping from their living room or visiting the showroom. By providing these tools, Refraction helps dealerships increase their online sales and improve customer satisfaction.

Refraction's leadership team includes experienced entrepreneurs with a strong background in startup business development and marketing. Jason Schwinger, the CEO, and Jason Bartz, the COO, both have extensive experience in the automotive industry and have played key roles in successful ventures like ACV Auctions and ACV Capital.

In summary, Refraction is a startup that empowers car dealerships to enhance their online sales through advanced software solutions and actionable data insights. The company serves car dealerships looking to modernize their sales processes and improve customer engagement.

Keywords: automotive, dealerships, online sales, software solutions, business intelligence, customer engagement, flexible buying, Vehicle Display Pages, revenue growth, startup.

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