REFFIND

Reffind Limited (ASX:RFN) operated as a Software as a Service (SaaS) provider based in Sydney, Australia, focusing on solutions to enhance communication and engagement between enterprises and their employees.

The company was co-founded by Jamie Pride, who also served as its Managing Director. Reffind listed on the Australian Securities Exchange (ASX) on July 8, 2015, following an A$8 million initial public offering. A significant milestone in its early history was the acquisition of employee recognition startup WooBoard in September 2015 for A$1.25 million in a share-based deal. This acquisition was aimed at complementing Reffind's existing products and expanding its footprint into the US market. Following the acquisition, WooBoard was set to be rebranded as 'Embrace' and integrated into the Reffind platform.

Reffind's business model centered on providing a mobile platform with a suite of products for talent acquisition and human resources. Its offerings included 'Employ', an application for employee referrals, and 'Engage', a solution for pulse-checking and communicating with employees on workplace issues. The company served medium to large corporations, signing clients such as Coca-Cola Amatil, Fuji Xerox, AMP, Bupa, and Domain. Revenue was generated through subscriptions to its SaaS products.

In a strategic shift, Reffind began exploring blockchain technology. In late 2017 and early 2018, the company made several key appointments, including blockchain expert Tim Lea as CEO and David Jackson as Non-Executive Chairman, to steer the company towards developing blockchain-as-a-service (BaaS) products. This pivot included a significant US$2.3 million investment in Loyyal, a US-based blockchain loyalty platform, securing Reffind an equity stake and territorial rights for the Asia-Pacific region. The plan was to integrate its WooBoard product with Loyyal's blockchain platform to enhance its employee rewards and recognition offerings.

However, the company faced challenges, leading to a suspension from the ASX in September 2018 due to not having enough directors. Subsequently, Reffind Limited changed its name to Thrive Tribe Technologies Limited. The company later aimed to recapitalize its investment in Loyyal, intending to bid for the assets of the blockchain firm in 2020.

Keywords: Reffind, Thrive Tribe Technologies, employee engagement platform, SaaS, human resources technology, employee recognition, WooBoard, Jamie Pride, ASX:RFN, mobile HR, employee communication, talent acquisition, corporate wellness, blockchain loyalty, Loyyal, David Jackson, Tim Lea, employee referrals, digital HR solutions, Australian tech