ReferPro

ReferPro operates as a referral automation software provider, headquartered in Lehi, Utah, within the Silicon Slopes tech corridor. The company was established in 2022 by Co-Founder and CEO Murphy Nadauld, who drew inspiration from his past business experiences to create a solution for systematizing word-of-mouth marketing. Nadauld identified a gap where 83% of satisfied customers are willing to refer a business, yet only 29% follow through, and designed the platform to bridge this discrepancy.

The firm's core business revolves around a software-as-a-service (SaaS) platform that enables businesses to generate, track, and reward referrals from both customers and employees. ReferPro primarily targets service-based businesses of all sizes, from small businesses to large enterprises, across a variety of industries including home services (HVAC, roofing, pest control), aesthetics, automotive dealerships, and professional services. Its revenue is generated through a tiered subscription model, with plans such as Launch, Core, Scale, and Pro, offering progressively advanced features.

The platform automates the referral process by sending out text and email campaigns containing personalized referral links for each customer. A key feature is the automation of incentive payouts, where businesses can offer rewards from a selection of over 230 gift card options to customers who provide successful referrals. For field employees, the system can generate QR codes on badges to facilitate on-the-spot referral requests. The software provides analytics and reporting to track referral data, conversion rates, and return on investment. It is designed to integrate with existing workflows and connects with numerous CRM systems, including HubSpot, Salesforce, and ServiceTitan.

In September 2024, ReferPro announced a seed funding round of $2.7 million, led by RevRoad Capital with participation from other firms, to fuel its growth and hiring initiatives. The company serves both small businesses and large enterprises, aiming to turn their customer base into a primary growth engine.

Keywords: referral automation, word-of-mouth marketing, customer referral software, employee referral program, lead generation, marketing automation, SaaS, B2B software, service business tools, customer loyalty, incentive management, automated rewards, CRM integration, lead tracking, ROI analytics, Silicon Slopes, home services marketing, customer advocacy, growth marketing, text message marketing, email marketing campaigns, QR code referrals