Referanza AB
Makes satisfied customers promote brand in their social media profiles.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor investor investor investor | €0.0 | round | |
| investor investor | €0.0 | round | |
$860k | Series A | ||
| Total Funding | 000k | ||
| EUR | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 24 % | - | - | 1015 % | 4 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (202 %) | (288 %) | - | 2763 % | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (281 %) | (391 %) | - | (682 %) | (285 %) | 9 % | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Referanza AB was a B2C referral automation platform founded in Stockholm, Sweden, in 2014 by Joakim Turesson and Martin Winiarski. The company's core business was the development and provision of software, consulting services, and databases focused on customer satisfaction and recommendation marketing. It targeted the B2C market, specifically aiming to turn satisfied customers into brand advocates and influencers. The platform was designed for the experience industry, counting event organizers such as Mosebacke, Oscarsteatern, and Berwaldhallen among its clients in Sweden.
The business model centered on automating word-of-mouth marketing. By integrating with clients' systems, Referanza's solution prompted happy customers to recommend experiences to their friends, thereby creating a new sales channel driven by authentic endorsements. This approach aimed to increase ticket sales and attendance for events and attractions. A significant milestone for the company was securing a partnership with Ticketmaster. This agreement was intended to allow Ticketmaster to offer Referanza's referral solution to its vast network of event organizers across 25 markets, operating on a revenue-sharing basis.
Financially, Referanza AB secured $764,000 in a single seed funding round on June 30, 2017. The investment came from a mix of institutional and angel investors, including Almi Invest, VentureOut, TrueSight Ventures, and Kichi Invest. Despite its promising partnerships and securing capital, the company is now classified as deadpooled, indicating it is no longer in operation. During its operational years, Joakim Turesson served as the company's CEO.
Keywords: Referanza AB, referral marketing, recommendation marketing, B2C platform, event marketing, customer advocacy, word-of-mouth automation, Ticketmaster partnership, Joakim Turesson, Martin Winiarski, experience industry, ticket sales, customer satisfaction software, Almi Invest, deadpooled startup, Stockholm tech