Refera

Refera provides a real estate management platform designed to connect the demand for maintenance and renovations with a qualified network of labor, digitizing and automating the process for real estate agencies, landlords, and tenants. Founded in 2020 and headquartered in Florianopolis, Brazil, the company aims to make property maintenance more efficient and transparent. The platform manages the entire workflow, from service requests and quotes to execution and payment, centralizing orders and communication. This reduces the operational effort for real estate companies by up to 73%.

Among the company's founders is CEO Lucas Madalosso, who brought over 17 years of experience as a real estate agency owner to the business. This background provided direct insight into the challenges of managing repairs and maintenance in rented properties, a key problem Refera was designed to solve. The company serves real estate agents, service providers, landlords, and tenants by digitizing maintenance calls and managing tickets. Its business model is based on facilitating these connections through its platform.

Within six months of its launch in late 2020, Refera secured R$1.5 million in investment from major market players, including the real estate companies Brognoli and Ibagy, and Sienge, a technology and management solutions brand from Softplan. The company received several rounds of venture capital funding before being acquired by Softplan on June 29, 2023, and now operates as a subsidiary. The acquisition is part of Softplan's strategy to enhance its ecosystem of technology solutions for the construction industry.

Keywords: real estate maintenance, property technology, proptech, renovation management, maintenance marketplace, real estate services, contractor network, property management software, tenant services, landlord solutions, facility management, automated maintenance, Lucas Madalosso, Softplan, repair management, real estate automation, home services platform, Brazil tech, Florianopolis startup