Reewild

Reewild is a climate-tech company offering a platform to encourage and reward environmentally conscious consumer behavior, with a particular focus on the food and beverage industry. The idea for the company was conceived during the initial COVID-19 lockdown by founder and CEO Freddie Lintell, who later enrolled in the Business and Climate Change course at the University of Cambridge's Institute for Sustainability Leadership. He is joined by co-founders Kit Nicholl (COO) and Rithin Chalumuri (CTO).

The company's primary offering is a business-to-business-to-consumer (B2B2C) model, providing what can be described as an "Impact-as-a-Service" platform. It partners with businesses such as retailers, consumer packaged goods (CPG) companies, and financial services firms to help them engage with eco-conscious consumers. For its business clients, Reewild calculates the environmental impact of their products, providing a 'Carbon Score' based on life-cycle assessment data covering carbon footprint, water and land use, and pollution. This allows companies to provide transparent climate information to their customers, comply with regulations like the UK's Green Claims Code, and build customer loyalty. Revenue is generated through tiered subscription plans for businesses, offering services that range from planting a tree for each sale to full carbon footprint scoring and neutrality programs.

For consumers, Reewild offers a mobile application that functions as a meal planner, recipe finder, and shopping list assistant. The app's central feature is its ability to track the 'Carbon Calories' of food products, grading them from A (low impact) to E (high impact). Users can scan grocery receipts or shop directly with retail partners to earn 'PlanetPoints' for making healthier and more sustainable choices. These points can then be redeemed for vouchers and other rewards. The platform also includes an AI-powered meal planner and an EcoCart feature to nudge shoppers toward low-carbon products. Furthermore, Reewild enables businesses and individuals to offset unavoidable emissions by investing in certified nature-based carbon removal projects.

Keywords: climate-tech, sustainable consumption, carbon footprint tracking, B2B2C, Impact-as-a-Service, food and beverage industry, consumer rewards, sustainability platform, carbon scoring, eco-conscious consumerism, corporate sustainability, green rewards, mobile application, meal planning, carbon offsetting, ESG, sustainable banking, Shopify integration, life-cycle assessment, green claims