Reeher

Reeher LLC operated as a specialized software-as-a-service (SaaS) provider focused on fundraising performance management for the higher education sector. The firm was established in 2002 by Andy Reeher, who served as its CEO. Reeher's background as a former Vice President of Marketing at Deluxe Corp., combined with his experience as a consultant for universities, revealed a significant lack of data-driven tools for fundraisers. This insight led to the creation of the company, which was founded to improve management practices in university fundraising through data.

The company's core offering was the Reeher Platform, a cloud-based system that equipped university development leaders with tools to enhance fundraising effectiveness. The business model was subscription-based, providing clients with access to the shared platform. Its services were designed to help colleges and universities identify high-value donors, track and measure campaign effectiveness, and ultimately improve the return on investment of their fundraising efforts. Key features included customized predictive models that analyzed constituent data to find overlooked prospects, tools for frontline fundraisers, and performance benchmarking capabilities. Clients included prominent institutions such as Johns Hopkins University, Duke University, and the University of New Hampshire.

A significant milestone for the company was its acquisition by Blackbaud, a major cloud software company for the social good sector, in May 2018 for approximately $43 million. This event marked the integration of Reeher's specialized performance management tools into Blackbaud's broader portfolio, aiming to provide a more holistic view of fundraising performance to a wider customer base beyond just higher education. At the time of the acquisition, Reeher had grown to over 60 employees. Following the acquisition, Andy Reeher joined Blackbaud as Vice President & Head of Data Intelligence, a position he held until 2020.

Keywords: higher education fundraising, fundraising performance management, predictive modeling, donor identification, SaaS, university advancement, development tools, constituent data analysis, major gift fundraising, fundraising analytics, Andy Reeher, Blackbaud, donor database, fundraising ROI, gift officer tools, philanthropic analysis, alumni relations, advancement services, campaign management, donor engagement