Reefilla is a Turin-based startup that provides innovative mobile charging solutions for electric and hybrid vehicles. Launched in April 2021, the company caters to both individual car owners and businesses in the mobility sector. Reefilla's unique selling point is its ability to offer convenient charging solutions that do not disrupt the daily routine of its users. Instead of having to locate a charging station, customers can recharge their vehicles wherever and whenever they want.

The company operates in the rapidly growing electric vehicle (EV) market, which is seeing increased demand due to a global shift towards sustainable transportation. Reefilla's business model is centered around a "mobile and predictive" charging service, which serves as a flexible and complementary alternative to traditional charging points. This essentially means that the company uses predictive analytics to determine when and where a customer's vehicle will need charging, and then sends a fully electric van to deliver the service.

Reefilla's revenue is likely generated through a subscription or pay-per-use model, where customers are charged for the convenience and accessibility of the mobile charging service. The company recently closed its first funding round, securing 1 million euros to further develop its innovative charging solutions.

In addition to its business operations, Reefilla is committed to social and environmental responsibility. The company uses 100% green energy for its operations, and its energy supply comes from used (second-life) batteries, demonstrating a circular approach to business that contributes to net-zero emissions.

Keywords: Electric Vehicle Charging, Mobile Charging Solutions, Sustainable Transportation, Green Energy, Predictive Charging Service, Circular Business Model, Net-Zero Emissions, Mobility Sector, Innovation, Startup.